One of the most popular requests I have been receiving for web design has been for a blog. The reason people seem to be asking for this is because they are being told by others that it is a good source of SEO (Search Engine Optimization) and will lead to them being prominent on Google. This can be true but you should realize that a blog isn’t going to automatically do this for you. Your blog needs frequent, informative posts to be worth anything on your website. Continue reading »

The key to designing a good website is to have a plan in place and execute it. What seems to happen with many new websites being subpar is the lack of an ingredient in the formula. Sometimes you will find a functional website that is ugly as sin, other times you will have a beautiful website with archaic or useless functions. Then there are the ones who have a bit of both but no direction, they either have way too many options or a lack thereof. Nothing is worst than a confusing website, especially those that ion loses you when you can’t figure out how to navigate to the particular pages. Maybe he has a hieroglyph to represent “About Us” but you don’t think to rollover it to see if it will give you the English variation. This is a complex problem being that it can either be the fault of the overbearing Art Director, the naïve Web Designer or the hands-on business owner who knows nothing of the Web but thinks he does. When the problem does arise however, everybody loses, the Art director will blame the Web Designer, the Web designer will not get a referral and the business owner will receive zero return on investment. So how do you avoid this? Continue reading »

Right now one of the biggest problems for small business owners is attaining capital. The general public is reacting to the economy by spending less and it affects everyone on both the production and consumption sides of things. Banks have become tighter on loans and anyone without near flawless credit are being refused. Foreclosures continue to climb, businesses are cutting hours and downsizing in order to maintain and everytime you turn on the News you are reminded of this. If not you, maybe someone in your family is feeling the squeeze of the times. Add it all together and it is enough to sober your mood no matter your situation.

These are the times to get aggressive with your business and build a foundation that will bring you to the forefront post-recession. With the world quickly moving away from print media and more towards the speed and ease of the internet, if you are one of these businesses without a website, you may want to think about getting one now. The quickest and most cost-effective method of doing so is through purchasing a pre-designed web template and having a web designer tweak it to your identity. This should be one of the first investments you make with your company due to the habits of young professionals of today. For example, when a person is told about a company, one of the first things they will ask is “do they have a website?” This is due to the ease of typing in the URL and researching the company for oneself. Continue reading »